GoHighLevel: what users complain about, by module · public sources · Anton Patrai · October 2026

What GoHighLevel users blame it for

Step two of the launch method. Step one audited what the Annuities Genius CRM does today. This step reads public complaints about GoHighLevel, a CRM sold to insurance agents under other brand names, and sorts them by module, so the launch copy answers what agents actually hit, in the order they hit it.

Users blame the company first and the features second. Support and billing are 30% of all complaints. Among features, the mobile app, texting registration, and calls that don't ring lead; email, calendar, and automations trail; quotes and e-applications barely appear.1,927 complaint records from 8 source lanes · 3,803 reviews, posts, and feature requests read · 108 records (5.6%) from insurance agents

Method and counts

Eight lanes read public sources in parallel on September 30 and October 1, 2026, tagged each complaint with one of 14 modules, flagged insurance-agent voices, and kept one verbatim quote with date and link per record. Sub-theme counts are hand tallies; a record can sit in two sub-themes, so treat counts as approximate (plus or minus a few).

3,803reviews, posts, requests read

1,927complaint records in the repository

8source lanes (a ninth, Reddit, was stopped before it returned)

108records from insurance agents (5.6%)

Source lane	What was read	Read	Records	Bias
Trustpilot	Reviews of HighLevel on trustpilot.com	359	390	Angry on billing, cancellation, and support; little feature depth; 5-star reviews mostly invited.
G2, Capterra, TrustRadius, GetApp, Software Advice	Cons sections, 1–3 star reviews first	125	115	Mild "learning curve, pricey" notes from satisfied 4–5 star agency users; no insurance voices.
App Store and Google Play	HighLevel, LeadConnector, Quility Switchboard, Agent CRM apps	646	362	Mobile only: notifications, login, in-app calls. Says nothing about desktop work.
Ideas board and status page	ideas.gohighlevel.com, status.gohighlevel.com	947	136	Feature wants voted by agency owners, not pain from agents; status items are outage titles only. The lane returned a condensed sample of its 827 items.
YouTube	Reviewers' own words and comments under tutorials	186	202	Resellers and marketers; half the records carry only a year.
BBB, forums, press	BBB complaints, PissedConsumer, insurance-forums.com, blogs, two court records	190	108	Dispute venues: billing and refunds over-represented; some items second-hand.
Insurance white labels	r/InsuranceAgent, insurance-forums.com, app stores, YouTube on Agent CRM, Quility Switchboard, Little Giant, Autopilot	590	59	Almost all insurance agents (Medicare, life, final expense); 16 of 75 items are wishes, not complaints.
Review sites, second pass	Trustpilot, G2, Capterra, Google Play, TrustRadius via a page crawler	760	555	Overlaps the Trustpilot lane; first-pass keyword sorting was redone by hand.
Reddit (general)	r/gohighlevel, r/CRM and others	—	—	Stopped before it returned; partly covered by the insurance white-label lane.
Total		3,803	1,927	Shares below are of 1,927. Two lanes read the same Trustpilot and G2 pools, so some reviews count twice.

Complaints by module

Modules in the order of the six CRM parts first (email, calls, texts, meetings, quotes and pipeline, documents), then the rest by size. Themes carry approximate cross-lane counts; quotes are verbatim.

Module	Records	Share	Insurance	Recurring themes	Verbatim
Email	92	4.8%	2	Lands in spam; shared sending addresses; dedicated address only on top plans (≈38) Inbox sync broken or limited: incoming mail missing, Gmail/Outlook only (≈15) Campaign tools and editor: broken filters, links to error pages, no split test (≈15) Domain and DNS setup breaks sending (≈12)	"Email sync — one of the most basic and critical functions of a CRM — has been broken on my account for months."Trustpilot, 2025-07-07 · link "what good is a CRM for connecting with customers and storing leads if you can't get into their main inbox?"YouTube, 2026-09-24 · link
Phone calls	168	8.7%	18	Calls don't ring, drop, no audio, app crashes mid-call (≈75) Buying, verifying, porting a number: ID checks, weeks of waiting (≈20) Outbound shows as "Spam Likely" (≈10) Not a real dialer: no dispositions, callbacks, manager view (≈8) Insurance: export and keep recordings 10 years (4 separate askers)	"Calls often disconnect within half a ring, forcing us to call clients back, which is critical in our industry as missed calls can mean lost business."App Store CA, 2024-07-25 · link "so in the United States and insurance, you have to export all those call recordings and save them for 10 years. Had as high-level do this."YouTube comment, 2026 · link
SMS / Messages	210	10.9%	4	A2P 10DLC texting registration rejected without a reason, 8–20 submissions, months of waiting, a fee per retry; licensed insurance and finance professionals refused (≈80) Push notifications missing or hours late: missed texts and leads (≈56) Unread badges never clear, duplicate notifications (≈11) Messages fail to send, load, or arrive; content filter blocks ordinary words (≈25) No search, no export of conversations for compliance (≈12)	"They don't support financial professionals like independent Loan officers, life insurance agents, health insurance agents, etc. Even after sending them my licenses they still denied a2p"Trustpilot, 2025-08-20 · link "Can't get a single notification from this app. It's made sure I miss text messages constantly, which is losing me a lot of money."App Store US, 2025-05-14 · link
Calendar / Meetings	50	2.6%	1	Time zone errors: clients get the wrong time (≈11) Google/Outlook sync fails, double booking, no invites (≈10) Open slots not shown (≈6) Update removed booking from the mobile app (4)	"It frequently sends my clients the wrong time for appointments even though I have their correct time zone selected."App Store US, 2023-03-21 · link "you said that you were going to be available at this time but uh it doesn't actually show as open"YouTube, insurance reseller webinar, 2024-10-28 · link
Contacts / CRM / Pipelines (quotes and pipeline)	97	5.0%	14	Leads, notes, tasks disappear; bulk glitches add or remove leads (≈15) App updates hid or removed contact data (≈12) Weak for client and book-of-business management; agents run a second system (≈9, insurance) Import of an existing book fails: fields, notes, phone numbers (≈8) Duplicates, manual merge (≈6)	"Notes are disappearing from CRM - really GHL!"Trustpilot, 2025-05-12 · link "I like it for calling leads and marketing new buis I don't like it for client storage and, the organization on notes and such"insurance-forums.com, 2026-02-03 · link
Documents / Quotes / E-Apps	3	0.2%	1	No module of its own in the sources. Three mentions in total: blank contracts sent during an outage; documents and invoices tied to the contact, not the deal; an insurance viewer asking "how do you bring quoting engines in?"	"Problem: Documents, Estimates, Invoices, Tasks, etc, are tied to Contacts, not Opportunities"ideas.gohighlevel.com, 2025-04, 346 votes · link
Support	309	16.0%	13	Slow or silent; tickets open for days to weeks (≈124) Agents untrained: "clear your cache", contradictory answers, cannot fix (≈55) Chatbot, then a Zoom room, 15–50 minute waits (≈37) Faster support sold as a $300–500 a month add-on (≈15) New agent every day, re-explain everything (≈12)	"You have to wait two days until a support team member even asks you for further information- information you had already given in the original ticket."Trustpilot, 2026-04-11 · link "Nobody even looked at our issue for probably more than sixty hours."G2, 2026-06-29 · link
Billing / pricing / cancellation	271	14.1%	15	Charged after cancelling, trial cancelled but billed, refund refused (≈100) Usage fees on top of the subscription: per text, call, email, AI, each registration retry; wallet auto-recharge (≈70) Cancellation obstacles: password trap, phone call required, 60-day notice (≈40) Too expensive for a solo agent; HIPAA at $297 a month (≈12, insurance)	"ever time I sent out an email, I am charged, everything I called a client through the website, I am charged, every time I send a text message, I am charged."App Store US, 2025-04-15 · link "If you signed up with Gmail, the cancellation page suddenly demands a password you never created."Trustpilot, 2026-06-30 · link
Mobile app	216	11.2%	7	Will not load; delete-and-reinstall is the only fix (≈52) Login failures, random logouts, codes that never arrive (≈44) Slow, glitchy, updates break things (≈20) No sign-up in white-label apps (18) Crashes on open, worse after iOS 26 (≈17) Fewer functions than desktop (≈14)	"I have to redownload the app every week or so because it will refuse to load. I've lost several thousands of dollars because I could not respond to customers when I'm not on my computer."App Store US, 2025-07-25 · link "Garbage app it won't let me log in no matter what I do!"Google Play, Quility Switchboard, 2023-10-13 · link
Learning curve / complexity	147	7.6%	21	Steep curve, too many features, "for programmers, not marketers" (≈60) Cluttered, constantly changing interface (≈30) Not plug and play: needs a tech person, paid setup hours, or a template (≈20) Hundreds of training videos that never show setup and management (≈15)	"The platform is overly complex, the interface isn't very intuitive, and I found myself spending more time learning the software than running my business."Trustpilot, 2026-07-10 · link "Agent CRM is not plug and play by the way You do need do some techy stuff to make i work thought they said it would not need it"insurance-forums.com, 2024-04-17 · link
Reliability / bugs / outages	109	5.7%	3	New bugs weekly; updates break what worked (≈45) Slow, hangs, won't load (≈25) Multi-day outages without a reply; numbers and campaigns deleted "by mistake" (≈15) Status-page incidents: data not loading, opportunities not created (≈12)	"Every time they push an update, they break something that was working perfectly fine before."Trustpilot, 2025-07-07 · link
Automations / Workflows	51	2.6%	1	Workflows don't fire, delay, stop silently, double-send (≈20) "No code" still needs code; AI agent can't be triggered from a workflow (≈12) Insurance: a policy-start-date reminder workflow stopped on its own (1)	"my 'Policy Start Date & Reminder Automation' workflow—which had been functioning correctly for one to two weeks—unexpectedly stopped working."Trustpilot, 2025-11-22 · link
Data ownership / export / lock-in	47	2.4%	3	Hard to leave: data stuck, phone number tied to the platform (≈15) Locked out of records on cancel; the reselling agency owns the account and data (≈10) No full export: fields, notes, products (≈8)	"I would cancel my membership immediately, but the phone number I use to contact my clients is registered with them."Trustpilot, 2026-02-12 · link "cancellation immediately locked me out of my records with no warning"Trustpilot, Agent CRM, 2026-05-19 · link
Websites / Funnels	68	3.5%	0	Builder glitchy, saves fail (≈25); DNS and hosting take site and email down (≈14); limited design, weak SEO, slow pages (≈22). Not part of this launch.	"The websites all fail to save edits, so i have to press save 15 times on every save for it to work."Trustpilot, 2026-05-04 · link
Other	92	4.8%	6	Sales calls and marketing email after signup, unsubscribe ignored (≈30) Integrations missing or broken (≈15) Sales promises vs. product (≈13) No HIPAA business associate agreement; client files found exposed (2, insurance)	"because High Level is our hosting provider, a BAA would need to originate at their level - and that is not something they provide (and have no plans to provide for the future)."insurance-forums.com, 2026-04-20, an agent quoting a white-label founder · link

The insurance-agent subset

108 records. Nearly all come from insurance-forums.com, r/InsuranceAgent, and comments under "GoHighLevel for insurance" videos, and nearly all concern white labels: Agent CRM, Quility Switchboard, Little Giant, Agent Autopilot. The voices are Medicare, life, and final-expense agents; no annuity agent identified themselves by name.

What they complain about, by size

Setup and complexity (21). Not plug and play; paid setup hours or a template; training never shows how to run it. "I found myself spending more time trying to get the system functioning than actually growing my agency." (Trustpilot, Agent CRM, 2026-05-19)
Calls (18). Four different people ask how to export and keep call recordings for 10 years; numbers show as spam; "its not Medicare ready, a lot of customization required." (insurance-forums.com, 2024-12-22)
Money (15). $97–500 a month is steep for a solo agent; "Go High Level is $297/month to be HIPAA compliant." (insurance-forums.com, 2026-04-20); charged after cancelling, locked out of records.
Client base (14). Good for leads and marketing, weak for clients and the book; notes and tasks lost; imports fail. "There is not a single crm that does the job. You must start thinking you need TWO CRM's." (insurance-forums.com, 2020-11-17)
Support (13). "Every time I contacted customer service, they just told me to 'check tomorrow'—but nothing ever got resolved." (r/InsuranceAgent, 2025-03-27)
App, texting, other (17). Can't log in, send button under the keyboard; paid for texting that never switched on; no HIPAA agreement.

What they say they want

"A one stop shop to manage a book of businesses ... task lists ... a good quality dialer so you can call but that also supports three way or more calling" (r/InsuranceAgent, 2024-09-11)
"I'd like to be able to track clients, follow up on prospects/leads and also be able to email or send sms messages. Is there one that can do it all?" (insurance-forums.com, 2026-08-10)
"which will require me to record all my calls and store them in case I have a CTM." (r/InsuranceAgent, 2026-02-08)
"Pipelines built for quote → follow-up → bind → renewal" (r/gohighlevel, 2025-11-27)
"We'd like to have managers be able to see their team's leads and activity" (r/gohighlevel, 2025-04-07, a 150-agent agency)
"Is your program HIPAA compliant?" · "how do you bring quoting engines in?" · "Does it keep up with your commissions?" (YouTube comments, 2024–2026)
"Having an involved account manager for the first few weeks would have been nice." (G2, insurance agent, 2020-04-18)

Read together: the insurance complaint is less "the CRM is bad" than "the CRM is not built for us" — set it up yourself, keep your own recordings, pay extra for HIPAA, run the book somewhere else.

What the launch answers

Themes the launch copy must answer, ranked by how often users raise them. Each is a claim the product has to back; the copy names no competitor.

#	Theme	Approx. records	What the launch must say or show
1	Cancelling is hard and you get charged anyway	≈177	A clear price before anything is switched on; a trial that ends by itself. Not answered head-on in copy.
2	The mobile app won't open, logs you out, or crashes	≈137	The phone part has to work on day one or stay out of the launch.
3	Support is slow or silent	≈124	A phone number and a person; the email signs off with it.
4	Steep learning curve; needs a tech person or paid setup	≈101	No setup project: clients are already in the system; the webinar builds a case live, on the clock.
5	Calls don't ring, drop, or sound bad	≈91	The call lands on the case; recording is the agent's choice.
6	Texting registration rejected or stuck for weeks; licensed professionals refused	≈78	Registration is filed for the agent, as a licensed agent's line, and followed to approval.
7	Hidden per-message, per-call, per-email fees	≈69	Included minutes and texts, then a stated price per unit.
8	Push notifications missing: missed texts and leads	≈56	One notification, on time, with the text already on the case.
9	Support staff untrained, contradictory answers	≈55	Folded into theme 3.
10	Data locked in: no export, number tied to the platform, locked out on cancel	≈47	The agent's own number; everything exports; nothing held back on leaving.
11	Email lands in spam; incoming mail doesn't sync	≈53	Send from the agent's own address; replies land on the case.
12	Insurance-specific: recordings kept 10 years, HIPAA, book management, one system not two	≈40	Retention and export for audits in the IMO note; the case file already holds quotes, reports, and the E-App.

What the launch does not need to answer: websites and funnels (not in scope), platform outages (no honest promise possible), and the quotes and e-application layer, where the sources are nearly silent because the tool being replaced does not have it.

Sources: Trustpilot, G2, Capterra, TrustRadius, GetApp, Software Advice, Apple App Store, Google Play, ideas.gohighlevel.com, status.gohighlevel.com, YouTube, BBB, PissedConsumer, insurance-forums.com, Reddit (r/InsuranceAgent, r/gohighlevel, r/CRM, r/LifeInsurance), Millo, Indie Hackers, court records (D. Nev. 2:23-cv-00920; M.D. Pa. 3:25-cv-01284). Read September 30 – October 1, 2026. Quotes are users' own words, unedited; counts are hand tallies and approximate. Part of the Annuities Genius CRM launch kit test task by Anton Patrai.